1. Thumbnails double CTR
Links with thumbnails converted at 28%. Without: 11%. Nearly 2.5x.
2. Pin your money link
The top slot gets 68% more clicks than the second slot.
3. Badges work
Badges (NEW, LIVE, SALE) lift CTR by 42%. But max 2 across your whole page.
4. Short titles win
Under 30 characters: 23% higher CTR than 30+ characters.
5. Brand icons beat emojis
Brand icons (Spotify, YouTube) outperformed generic emojis by 18%.
6. Collections reduce overwhelm
15+ ungrouped links: 8% CTR. Same 15 links in 3 collections: 14% CTR.
7. Power law of position
The #1 link is clicked 6x more than #5. You need 3 great links, not 20 okay ones.